Familiar plants from childhood, everyday life and landscape
Whether it's chamomile tea at the grandparents' house, ribwort plantain by the roadside, or dandelions that seek their place in the lawn year after year – many of us have grown up with plants that have long been described in European folklore.
We often perceive them as a natural part of our environment:
as a fragrance in the garden , as color in the meadow , as a family story – less as something special that carries its own tradition.
In fact, many of these herbs are closely linked to our culture:
They can be found in old herbals, in home remedies, in customs, and in regional stories. They are a piece of home – in the truest sense of the word.
Superfoods from afar – and treasures on our doorstep
In recent years, so-called superfoods from around the world have moved into the spotlight: exotic roots, berries, and powders with impressive names and colorful stories. There's nothing inherently wrong with that – diversity can be exciting.
At the same time, a simple question arises:
Why do we look for answers so far away?
What if we are surrounded by a variety of proven plants?
Central Europe has a long and rich tradition of using herbs. This tradition describes plants that have been collected, observed, and used in teas, infusions, or culinary recipes for generations.
Instead of constantly looking further and further into the distance, it is worthwhile to consciously look at what is already there – right in our surroundings.
Native herbs – examples from our plant world
Among the plants that are repeatedly mentioned in Central European herbals and in folklore are:
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dandelion
A plant long dismissed as a "weed" that is now described in many herbals as a typical bitter plant . Its characteristic features are its robust leaves, deep root, and bright yellow flowers that color entire meadows in spring. -
chamomile
For many people, it's associated with childhood memories: warm chamomile tea at home or at their grandparents' house. In traditional herbal medicine, chamomile is mentioned as a classic "household and garden plant," with the typical, calming scent of its infusion. -
Ribwort plantain
An unassuming companion plant that grows along field paths, in meadows, and at the roadside. In old herbal traditions, it repeatedly appears as a plant closely connected to everyday life outdoors in nature. -
Yarrow, nettle, sage
Three herbs that are widespread in many regions of Europe and have a long tradition of being mentioned – in folklore records, in monastery gardens, in old recipes. They are representative of a whole range of native plants that shape our landscape.
The following is important at this point:
Traditional descriptions are not medical promises.
They tell how people have observed, used and passed on plants over a long period of time – without this automatically implying a guaranteed therapeutic effect in the modern, scientific sense.
Natura Nova's takeaway: "European proven instead of globally trendy"
At Natura Nova , we have decided to focus first on what surrounds us:
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European medicinal plants and herbs that grow here
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Plants described in historical and modern herbal sources
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Raw materials that we know and can trace as well as possible.
Instead of chasing every global trend, we focus on a clear stance:
“Rooted in nature” – with a focus on European plants and conscious, modern processing.
This means for us, among other things:
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We are interested in traditional lore and carefully observe how plants have been described for a long time.
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We follow current research where it is available, and ensure a sober, objective assessment.
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We pay attention to quality, origin and processing so that our products fit a conscious lifestyle.
Unless otherwise stated, our products are food or food supplements . They are not intended to cure or treat diseases, but rather to support people who value quality, transparency, and a thoughtful approach to natural products.
A fresh perspective on the obvious
Mindfulness often begins with a small change of perspective:
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a walk across the meadow,
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a close look at what grows by the wayside,
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a curious look into old and new herbals.
Anyone who embarks on this path quickly discovers:
Between so-called "weeds" and seemingly inconspicuous plants lies an astonishing diversity of stories, traditions and possibilities for a conscious approach to nature.
In upcoming posts on our blog, we would like to pick up exactly where we left off:
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We present individual native plants ,
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highlight aspects of their traditional use ,
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provide insights into the modern perspective ,
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and show ways in which a respectful approach to herbs can be integrated into everyday life – without exaggeration and without promises of healing.
Outlook & Invitation
If you wish, join us on this journey:
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through gardens and meadows
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through old and new sources
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towards a conscious, respectful approach to the plant world on our doorstep.
Sincerely,
Your Natura Nova team
Notice & Legal Information
The plants and examples mentioned in this article are drawn from European herbal tradition and from historical and modern sources on botany. The information provided is for general informational purposes only and does not constitute medical advice, diagnosis, or treatment recommendation .Unless explicitly stated otherwise, Natura Nova products are designed as food or dietary supplements. They are not intended to prevent, treat, or cure any disease. Statements regarding potential health effects cannot and should not replace individual consultation with physicians or other qualified healthcare professionals.
If you have health problems, existing illnesses, or are taking medication, please always consult a medical professional before making any changes to your lifestyle, diet, or the intake of dietary supplements.
