Our Values: Respect, Responsibility, Honesty

Natura Nova stands for "proven European heritage, not global trends" – and this applies not only to our products, but also to the way we do business. We believe that trust is the most valuable ingredient in every one of our products. Trust is not created through big promises, but through clear principles, respect, and reliability – every day, in every communication, in every collaboration.

Respect for every person

At Natura Nova, origin, skin colour, religion, or gender have no place in how we judge a person. We address people who value proven European tradition – regardless of who they are or where they come from. Racist, anti-religious, or discriminatory content has no place in our communication, our advertising, or our social media channels. This applies equally to our own content and to all partners who work with us – from affiliates to influencers to agencies.

We are convinced that diversity enriches us, and that mutual respect is the foundation of every healthy relationship – including the one between a brand and its customers.

Protecting the youngest

Our products and our communication are directed at adults. We do not use children as advertising tools, nor do we deliberately target them as an audience. This clear boundary is non-negotiable for us – trust begins where responsibility is taken seriously.

Responsibility toward animals

Tradition and progress do not exclude animal welfare – quite the opposite. No animal testing is carried out or commissioned for Natura Nova products. We do not use animals as emotional advertising devices without a genuine, factual connection to the product. Where animal-derived ingredients such as gelatine are used, we declare this transparently – so that every customer can make an informed decision.

Honesty instead of embellishment

We do not promise more than our products can deliver. Our texts are based on verifiable, legally permissible statements – no miracle-cure promises, no exaggerated claims of healing. This is not only a legal requirement, but reflects our conviction: those who rely on proven European formulations do not need exaggeration.

At a glance

• No discrimination based on origin, ethnicity, religion, or gender
• No use of children in advertising or as a target audience
• No animal testing, transparent declaration of animal-derived ingredients
• Honest communication without exaggeration or empty promises
• Applies to everyone who represents Natura Nova – employees, partners

Our commitment

These values are not just words, but part of our daily work – from product texts to the selection of our cooperation partners. Anyone who works with us shares this stance. Anyone who violates it, we do not work with – it's that simple.

Natura Nova – proven European heritage, not global trends.